3 Ways to Better Understand Your Customers

When we start a business, we have our own reasons. As soon as our business becomes public, however, it really becomes the business of the clients and customers we serve. Really getting to know your customers is often the key to taking your business to the next level. From understanding their pain points and gain points to fully embracing their vocabulary, taking time to interview and research your customers means more engagement and more sales. It also helps you gain perspective on how your business fits into the lives and goals of your customers. In this episode, Kim and Cara break down three avenues you can explore to better understand your consumers and customers.

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About the Podcast

The Business Animal

Tame Your Business Animal

Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

About your host

Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.